Now to put this in context, Amazon just purchased DPReview.com, a digital photography review site.
Purchasing highly ranked content sites make a lot of sense for a company like Amazon who is primarily an online retailer. Internet consumers typically start at content/review sites before making purchasing decisions.
You have to wonder how this will affect the day-to-day functionality at these sites. However, according to DPReview’s announcement, they will be able to retain their “quality and independence.”