An AintitCool News post criticizing the upcoming Die Hard 4’s PG-13 rating drew the usual reader commentary… but then an interesting series of posts by a “Walter B”:

I am pleased to see Vern, and everyone who responded to Vern’s rant exhibit such emotion over DH4. But as someone who worked on the picture, and has seen a cut of it, I would suggest that all the yakkin’ over the PG-13 issue hang onto their weapons for now. This episode if Die Hard is as good, if not better than the first Movie. And I was there for that one too.

As it turns out, Walter B ended up being “Walter Bruce Willis”, or simply Bruce Willis, the actor. The thread went through the usual back and forth about people not believing it was truly him, but an video iChat session with Mr. Willis demonstrated that it was really him.

I like Bruce Willis as much as the next guy, but what I found most interesting about the thread is that it shouldn’t be a huge surprise that someone like Bruce Willis is keeping tabs on threads on projects they are involved in.

It’s natural for anyone to see what people are saying about them and the projects they are working on. In fact, the founding premise behind Technorati… the concept of vanity searches.

I fully expect that many of key players in their respective industry are watching the top tier sites for their niche.